Kommentare zu: Technorati auf neuen Wegen

Von: Matthias Schwenk

Matthias Schwenk — Tue, 04 Mar 2008 10:50:54 +0000

@Vincent: I think that twittermeter still is far away from a business model. And it is not Twitter itself doing it, but someone different. So it might be a sort of "showcase" of a webdesigner instead of a serious market research tool. A searchengine for Twitter seems to be terraminds...

Von: Vincent

Vincent — Tue, 04 Mar 2008 10:07:55 +0000

Thanks for the link, Matthias. But I do wonder if there is a business-model behind the site… and if it beats tools like Google-trends to see what’s current.

Von: Matthias Schwenk

Matthias Schwenk — Tue, 04 Mar 2008 09:51:16 +0000

@Vincent: Thank’s a lot for your insightful comment. I know that I lag behind with postings on Tech IT Easy…

Concerning Twitter: I just saw the twittermeter – a first step into what I thought would be good to do.

Von: Vincent

Vincent — Tue, 04 Mar 2008 08:03:48 +0000

Matthias, I’m still waiting for a good write-up (from you) on what semantic technology actually is on tech it easy.

There is no resistance to market-research on my part or anyone, I think, that commented on your twitter-piece. What there is a resistance to, and Facebook’s social ad efforts have somewhat proven that, is the exploitation of people’s privacy for commercial use.

As far as the comparison to technorati goes, I think those two businesses are really quite different, with different dynamics, competitors, and possible business-models. A big revenue stream for search is adwords, as such it’s not that surprising that technorati is taking this path. Whether they will succeed is another question. Its competitors IP in advertising is fairly strong and technorati is already being pushed from all sides. What it does have going for it, is its strong focus on tags, which I see as a strong basis for building relevant adverts, and its longstanding relationship with blogs, though Google blog-search et. al are strong in this field too.

Just my 0.0002 cents.

Von: Matthias Schwenk

Matthias Schwenk — Mon, 03 Mar 2008 10:13:49 +0000

@Jojo: Du hast natürlich Recht, meine Formulierung war vielleicht etwas ungenau. Der Markt könnte tatsächlich schon verteilt sein, außer dass Technorati jetzt mit so innovativen Besonderheiten aufwartet, dass alle Blogger dorthin überlaufen.

Von: Jojo

Jojo — Mon, 03 Mar 2008 10:04:21 +0000

“Werbenetzwerke sind nicht gerade der letzte Schrei” – Da würde ich genau das Gegenteil behaupten, nicht zuletzt weil es da einige Übernahmen gab und VC in dem Bereich wohl durchaus zu bekommen ist\war. Was mich skeptisch macht ist vor allem dass wir nun mittlerweile an einem Punkt sind wo es einige Anbieter gibt und ich mich Frage ob da noch Platz für Technorati sein wird. Ich finde man kommt da etwas spät zur Party …